Rarible Launches Branded Onchain Storefronts With VeeFriends

What does the perfect onchain shopping experience look like? What does the ideal brand hub feel like? How do fans connect with the worlds they love? We set out to answer those questions and built the first branded storefront on Rarible.com, partnered with the iconic VeeFriends.

The TL;DR: It’s easier than ever to buy a VeeFriends collectible with credit card, Apple Pay, or Google Pay.

VeeFriends: a community built onchain

Launched in 2021 by Gary Vaynerchuk, VeeFriends is a universe of 250+ characters that live across collectibles, comics, animation, and real-world experiences. What started as an NFT collection has grown into a culture with its own voice and community.

That evolution makes VeeFriends the perfect partner to kick off storefronts. The brand already thrives on community connection and storytelling, and now it has a dedicated onchain space to match.

One hub for the VeeFriends universe

The new VeeFriends onchain storefront brings all of VeeFriends digital collectibles into one place with storytelling and stats. It’s a destination, not just a marketplace.

Onboarding is frictionless, too. For this launch, we integrated the VeeFriends Wallet Powered by Privy, which lets fans sign in with just an email. Plus, Crossmint makes purchasing super easy, with credit card, Apple Pay, or Google Pay. And because it’s part of the $RARI rewards program powered by the RARI Foundation, activity on the storefront may qualify participants for rewards.

This is only the beginning. Over the coming weeks we will have more iconic brands launching their own onchain storefronts with Rarible. Read more about onchain storefronts here, and check out the VeeFriends onchain storefront on Rarible.