September 1-8: This week in NFTs, recapped in one letter

Gm,

It’s been an interesting week. We just saw Grab, a popular Southeast Asian super-app that has previously acquired Uber’s operations in the region, introduce a dedicated web3 tab with onchain rewards and NFTs for its 35 million monthly transacted users.

Earlier, we witnessed some drama around a project called Creator League, a community-owned eSports league where pass holders can vote on important decisions and join competitions. Those passes are NFTs, and apparently one of participating influencers didn’t know that. Once they found out the shocking truth, they publicly quit Creator League citing their “vocal hatred of such tech”. That ultimately prompted the project, which was promoted by MrBeast at launch, to go through a “restructuring” and even fire 30% of its staff.

Despite all the hiccups, one thing is certain: NFTs have been reaching a wider audience, and that’s where the future for the technology lies. Hate them or not, we’re certain NFTs will become as commonplace as emails.

finally some science in this space

• Google to allows ads for NFT games
  

• Pudgy Penguins on track to sell $10m of toys in 7 months, CEO teases ‘biggest announcement in the history of web3’
  

• Justin Bieber’s song “Company” is selling as NFTs that grants holders a share of royalties whenever the song is streamed
  

• MetaMask enables sell feature via added off-ramps

All good things must come to an end.