September 25-29: This week in NFTs, recapped in one letter

Gm,

This week has been all about Pudgy Penguins, and for a good reason—after announcing “the biggest move in web3” earlier this month, on Tuesday the project CEO Luca Netz dropped the bomb:

Pudgy Toys are now available in 2,000 Walmart stores in the US.

It’s difficult to describe how big of a step that is not only for the project that Netz bought for 750 ETH about a year ago when it was failing, but for web3 at large.

Skeptics argue that the move has little to do with blockchain itself, but I feel like it’s not the point here—we have a web3-native brand winning over the masses (even before the Walmart deal), and in this market this news is like a breath of fresh air.

“NFT God, hold my beer”:

• BAYC announced new collab with BAPE

• Beef Brothko takes the market by storm, goes 0.03-0.9 ETH

• VeeFriends partners with Mattel on Skeleton/Skeletor collab

• Co-founders of Remilia file lawsuit in new Milady vs Milady case

Sometimes you eat the bear and sometimes, well, the bear eats you.